We are a team of operators turned AI builders

Our journey began by building and scaling a D2C AI fashion product from the ground up—navigating the realities of catalog complexity, low discovery efficiency, rising support costs, and the challenge of personalizing shopping experiences at scale. That firsthand operator experience shaped how we approach commerce: not as abstract technology, but as real business systems driven by customer decisions and operational constraints.

That product was later acquired, giving us the opportunity to evolve from running a single brand to building deep-tech AI systems for fashion and eCommerce globally.

Over time, we developed and fine-tuned a proprietary Fashion Intelligence Model, trained on millions of data points across products, styling knowledge, customer interactions, and returns behavior. This model powers our AI agents, personalization engines, and catalog intelligence systems—giving our solutions true domain understanding rather than generic automation.

We are technologists with empathy for business problems. Every solution we build is informed by challenges we once faced ourselves—scaling merchandising, guiding customers to better decisions, reducing operational friction, and transforming conversations into conversions.

What sets us apart is not just technical capability, but philosophy.

“We fall in love with the problem before we build the solution.”